Strategic advisory and launch of the Grieg Group's new innovation subsidiary, dedicated to pursue new business opportunity within sustainability in the maritime sectors.
In 2019, the Grieg Group decided to start a new subsidiary dedicated to finding answers to that question, and Braver was invited to help set up the innovation company Grieg Edge.
Shortly after starting on January 1, 2020, COVID-19 struck. Suddenly the world looked different, and some of the plans for Edge had to be changed and adapted. The Edge team took it in stride, and after a year of much trial and error, Grieg Edge got his first big break towards the end of 2020. Then the company was awarded NOK 46 million from ENOVA and the Swedish Research Council to realise a very ambitious project — Together with Wärtsilä and other partners, Grieg Edge will develop, build and launch the MS Green Ammonia, the world's first zero-emission tanker.
The ship will run on green ammonia, and will also carry green ammonia to end customers along the Norwegian coast starting in 2024. The overall goal of this project is not to simply build one new ship, but to prove that ammonia-powered vessels are technically feasible to realize, and economically profitable to build and operate, thus marking the start of an entirely new generation of zero-emission vessels. The hope is that ammonia-powered ships will replace large parts of the current shipping fleet globally if the technology is allowed to scale over the next few years.
Braver's contribution in the project consisted of strategic advice throughout the first year of operation. We finished the mission towards the end of 2020, wishing Grieg Edge all the best. Thank you for your trust, and good luck with future innovations!
“Braver is a young, dynamic and enthusiastic team who are focused on delivering value. Their approach is extremely effective in asking the right questions, and helping their customers reflect on uncomfortable realities that the rapidly changing world has on established business models. Their major contribution to our organization has been the speed and energy that they bring to projects, accelerating our strategy process and without a doubt improving the quality of the outcome.”
Book a call with Christer, or phone him on +47 400 52 503
